Changes To This Podcast
I spent twenty minutes of this episode talking about changes that I had made to my production of Podcast Answer Man from episodes 409 through 418, the results of those changes and my content strategy for this podcast moving forward.

Check out my Pursuing A Balanced Life podcast (00:20:06)
In this episode, I shared a request for you to take a listen to three recent episodes of my Pursuing A Balanced Life podcast. Below are the links to the three episodes I mentioned.

Episode 623 – My Full Review of the book “The One Thing”
Episode 624 – What Do I Want My Life To Look Like In 10 to 20 Years?
Episode 625 – My New Mission Statement

iTunes Ranking Algorithm (00:24:03)
Today In Podcasting is a podcast that was very consistent from February 2006 through February 2008. Since that time, the hosts of the show have occasionally released a new episode. Recently, I was honored to do an episode of this podcast with Gary Leland, Rob Walch and Paul Colligan. During the episode, Rob had shared some research that he had done that revealed the algorithm that iTunes uses for its ranking of the top podcasts in each category of iTunes. That algorithm is given and broken down here in this episode.

Copywriting Tips to Persuade and Profit from Ray Edwards (00:32:00)
I was looking for ways to take my email and written marketing to the next level. I often struggle with writing great emails and crafting compelling sales messages in written form.

In the past, I’ve simply relied on the simple,“Here’s what I have; it’s good; buy it if you want to.” The fact is that this has worked with some mild success. However, I know that I could get my valuable products into the hands of more people if I were to take my copywriting skills to the next level.

The cool thing is that I happen to be very close friends with one of the masters of Copywriting. Ray Edwards has worked as a communications strategist and copywriter for some of the most powerful voices in leadership and business. Some of his clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker and many more.

I had Ray join me in this episode to share some tips that will help you write copy that persuades, promotes and boosts the sales of your products and services.

Also, as a bonus, Ray has agreed to give my community two free gifts when they sign up to watch the free training mentioned in the interview.

First Gift – 3 Email Templates that will help propel your email marketing into overdrive…

Second Gift – 100 Headline Templates that “grab your readers by the eyeballs” every time!

Click here to get those free gifts now

Special Thanks to my Patreon Supporters
I am so incredibly thankful for those who have decided to show their support the podcast content that I produce by becoming a Patreon supporter. Your support helps me in my mission to create content designed to help others take their message, their business and their life to the next level.


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I recently received an email from Mike Wendland that said… “I bought your equipment package, worked through many of your tutorials and have listened to most, if not all of the Podcast Answer Man episodes. I also follow the Pursuing a Balanced Life podcast.

I wanted to write you and let you know that my Roadtreking podcast: The RV Podcast just hit the one million download mark on Libsyn. This happened in a little over 10 months. As you know, very, very few podcasts ever reach that level and for those that do, it usually takes many years to accomplish. Our doing it in 10 months is a major milestone.

In addition, the podcast has sold out in sponsorships. I now have four major sponsors, all committed to a one year program. I have two others on a waiting list, if and when another sponsorship opens.

This all came from following your advice of following my passion, delivering weekly, consistent content of high production quality that is useful to my audience.

Although I am now earning a full-time income from this show, it is a labor of love and I would do it even if didn’t make a cent. I truly enjoy putting every episode together and it is such a joy as we travel around the country to find people who follow the show and come up and introduce themselves to us.

I feel your tutelage is a major reason for the success. Thank you all so much for making this happen!!!! – Mike”

The 10 Podcasting Tips Mike Shared In This Episode:

1) Do not focus on making money. Make friends. Don’t think audience. Think individuals. Share, teach, help, serve, connect.

2) Content is and always will be king. Have fresh content every day if possible. Make the podcast the highlight of the week for you and your audience but have fresh content on blog to keep in contact.

3) Build relationships by answering every email, engaging on Facebook, helping to answer questions. Commenting on the posts. Sharing photos. Tell them where you are and what you are doing.

4) Make it easy for the audience to listen by having a show notes page with links and resources. I embed the time of each segment or feature so they can go right there.

5) Develop systems with Apps and plugins. I use Text Expander, Evernote, the new Apple notes to organize notes and to have templates of standard answers. Pretty Links to shorten urls. Speakpipe for listener questions.

6) Think of your platform as an integrated ecosystem. Blog, newsletter, videos, podcast, social media. All work together. All feed each other. When one grows they all grow.

7) Get help. Form a team. I have a virtual assistant who helps with newsletters and show notes. I use Edgar for my social media management. I have a team of a dozen volunteer moderators who keep things civil on my Facebook group and page. I have a handpicked team of seven volunteer writers who help with the blog.

8) Expand your circles of friends. Use LinkedIn Groups. Pinterest. Share your material there. Look for posts on Facebook that address a topic you’ve already covered and link to it use Twitter with how to links or to ask questions.

9) Get better. Work on audio quality. Try new things like Blab. Be enthusiastic. Genuine. Relentlessly positive. Transparent. Ask for suggestions and help. Be willing to change. Keep learning!

10) Keep this all in proper perspective. Get rest. Take care of your most important off screen relationships first. Balance work and personal time. Be spiritually grounded. Eat right and exercise. Work smart but don’t be afraid to take a day off.

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419 – Four Questions That Will Help Grow Your Business

by Cliff Ravenscraft on September 16, 2015


Four Questions That Will Help Grow Your Business (00:23:49)
While I was in the UK for the New Media Europe Conference, I ran into several people who told me that they were working really hard to grow their business and with little results to show for it. When I asked them what they were doing to grow their business, I found a common theme. I found that nearly all of them were hyper focused on growing the size of their audience. I’m all for growing the size of our potential customer base. However, I do believe that there are other important things that we should be focused on if we desire to grow our business.

In this episode, I talk about the four questions that will help you grow yourself, your influence in the world and your ability to serve others. For if you achieve this, I think you’ll see your business grow as a result.

The questions:

1) What is the one best thing that I can do to make myself more valuable to my existing and future customers?

2) What is the one best thing I can do to add significant additional value to previous customers?

3) What is the one best thing that I can do to add additional value to my existing clients?

4) What is the one best thing that I can do to build a deeper relationship with someone who is within my target audience?

“The best way to help promote this show….” (00:02:23)
You have probably heard a number of podcasters out there begging people for iTunes ratings and reviews. I have seen a growing trend where podcasters are telling their audience that this is the single greatest thing that they can do to help get the word out about their show. This simply is not true. At the opening of this episode, I share what is the single greatest thing your audience can do to help promote your show.

New Media Europe Review (00:13:20)
Also in this episode, I briefly share some thoughts about my experience at New Media Europe this past weekend. It was a great event and I’m so thankful to Mike & Izabela Russell for inviting me to do the opening keynote for the event.

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Why Aren’t Podcasters Sharing Links To Old Episodes In Social Media?
Mark DeJesus recently sent me an email saying… “I notice a lot of people, including myself, bring up old blog articles to put into their facebook feed; to recycle them and expose past material to new followers. But I have not seen anyone do this with podcast episodes posts. Is there any reason for that? I think my followers would love to check out old episodes of my podcast, and may become listeners by catching a past episode they enjoy. Any reason why I don’t see people doing this? ”

In this episode, I share four reasons that might explain why we don’t see more podcasters sharing links to their older episodes in their social media channels. If you decide to make it a point to start sharing some of your more evergreen content, I encourage you to check out

Field Interviews With The Roland R-05 (& R-09HR) Digital Audio Recorder
My favorite piece of podcasting equipment has always been the Roland Digital Audio Recorder. First is was the R-09HR, but when it was discontinued, I moved over to the Roland R-05 Recorder.

I’m personally responsible for the sale of literally thousands of these recorders. The number one question that I get from those who buy this recorder is… “How can I best use this recorder to do interviews out in the field?”

Most of my content creation has been done inside the studio. When I would do an occasional interview, out in the field, I would simply use nothing more than the onboard microphones built into the recorder.

In my Roland Digital Recorder Tutorial, I have always shown a cable that you could buy that would allow you to use a dynamic XLR mic. Recently, more and more requests came in from folks who wanted to know how they might be able to hook up two microphones to the Roland Recorder.

In this episode, I talk about my testing with the ART USB Dual Pre, Beachtek DXA-2T and Saramonic SR-AX101 devices and my thoughts on how they allow you to take the audio from two dynamic XLR mics into the Roland recorder.

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417 – Live Streaming Your Podcast With Periscope – First Impressions of – How To Link To A Specific Time Stamp Within Your Podcst

August 26, 2015

First Impression of A few weeks ago, I heard about a service called This service allows you to stream live video from your iPhone just like periscope. However, it also allows you to stream live video from a desktop browser as well. Better than that, this service also allows you to have up […]

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Periscope Tip: How to bring in audio from your mixer into your iPhone or iPad

August 22, 2015

I am so excited to announce that I have found a solution for bringing audio from my mixer into my iPhone or iPad so that that I can stream live on Periscope using my Heil microphones while also being able to include sound clips and jingles. To do this, I am using the iRig 2 […]

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416 – My New Favorite iPad App For Playing Sound Clips & Why I Advise Against Doing A Daily Format

August 18, 2015

iJingle Pro – Play All Your Audio Clips From Your IPad After many years of searching, I have finally found a solution for playing audio clips and jingles from my iPad. Actually, I have Fr. Roderick Vonhogen to thank for introducing me to the iJingle Pro App for the iPad. Yes, there have already been […]

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415 – The Places That Ten Years of Podcasting Can Take You – An Interview With Greg Willits

August 9, 2015

I have had the privilege of following the podcasting journey of my friends, Greg and Jennifer Willits over the past ten years. In this episode of Podcast Answer Man, I invited Greg to come onto the show to share a few highlights of some of the amazing things that have happened for his family directly […]

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414 – How To Build A Deeper Relationship With Your Existing Audience

August 3, 2015

In this week’s episode, I share the recording of the talk that I gave at Podcast Movement 2015. In this talk, I share why it is so important to focus on building a relationship with those who are already listening to your podcast and then I give you ten tips on how to build those […]

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413 – Nine Tips For Better Online Security

July 26, 2015

Below are the Nine Tips that I shared in this episode that will help you achieve a greater level of online security. 1. Consider it your #1 Priority To Secure Your Email Account! 2. Don’t use the same password for more than one service on the internet. 3. I recommend the use of a secure […]

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412 – Advice To GIve Your Interview Guests Before The Call And So Much More

July 20, 2015

The questions that I address in this episode of Podcast Answer Man are as follows. 1) What is needed to hook up two sets of headphones to our mixer? If I plan to interview an in studio guest, do you recommend that I provide them with headphones as well? (00:05:15) In response to this question, […]

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411 – When Should I Start Promoting And Marketing My New Podcast? Plus Other Questions New Podcasters Ask

July 13, 2015

This week’s episode is part three in a three part series called “Questions That New Podcasters Ask.” For this series, I have pulled actual questions that were asked by students in my Podcasting A to Z online training course. The questions that I address in this episode are as follows. 1. I know you said […]

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410 – Three Things I Wish I Knew When I First Started Podcasting – The Tools I Use For Show Preparation – My Favorite Podcast Management App – And Much More

July 6, 2015

This week’s episode is part two in a three part series called “Questions That New Podcasters Ask.” For this series, I have pulled actual questions that were asked by students in my Podcasting A to Z online training course. The questions that I address in this episode are as follows. 1. For many of your […]

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409 – The Podcasters That I Admire The Most – Should You Add The Stitcher HTML5 Player To Your Website? My Thoughts On The PocketCasts App – And More

June 29, 2015

This week’s episode begins a three part series called “Questions That New Podcasters Ask.” For this series, I have pulled actual questions that were asked by students in my Podcasting A to Z online training course. The questions that I address in this episode are as follows. 1. In the Welcome to Stitcher email I […]

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408 – A Lapel Mic for the Roland Recorder AND Marc Maron & The President of The United States Take Podcasting To A Whole New Level

June 23, 2015

The Sony ECM-CS3 Lapel Mic Works Great with the Roland R-05 Recorder In this episode, I demonstrate, from the field, just how well the Sony ECM-CS3 lapel mic works with the Roland R-05 Recorder. In fact, for this part of the episode, I’m actually riding my bicycle at relatively high speeds with little to no […]

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407 – Are You Ready To #TrainWithCliff? – Tips For Influencing Others With Your Content

June 4, 2015

Are you ready to change the world? In this episode, I talk about what has always been the most appealing aspect of podcasting, the ability to have a powerful, positive, impact on the lives of those who consume your content. I truly believe that you can change the world, one person a time, with your […]

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406 Twitter Wins! I’ve decided to use it as an information network and focus on Facebook for deeper engagement.

May 30, 2015

The title, posted above, really does say it all. I encourage you to listen to this episode if you would like to learn how I’ve completely changed the way that I am using Twitter and how I’ve managed to turn my experience with Facebook into the best social networking experience I’ve ever had.

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405 – Crossing The Finish Line

May 20, 2015

The only official show notes for this episode is the following image. It will make perfect sense once you listen to the full episode.

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404 Audio Journal Format & Five Insights I’ve Gained Over Six Months of Putting My Health & Fitness First

May 15, 2015

The Audio Journal Format Alain recently asked a few questions about the audio journal format for my Pursuing A Balanced Life podcast. He said that he found it fascinating that I managed to record over 600 episodes in light of the fact that he never considered such an audio format to be one that would […]

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The Past Six Months Are Just The Beginning!

May 14, 2015

It has been exactly six months since I announced to the world that I was going to make a few lifelong commitments that would change my life forever. If you haven’t been following my journey, you can hear that announcement in episode 583 of my Pursuing A Balanced Life podcast. The images below show only […]

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403 – Podcast Patent Victory – Picking Up Where Serial Left Off – And Much More

May 6, 2015

Podcast Patent Victory? The Electronic Frontier Foundation (EFF), reported that they had successfully convinced the U.S. Patent and Trademark Office to invalidate key claims in the so-called “podcasting patent.” You can read more about this on their site by clicking here.     Picking Up Where Serial Left Off I recently subscribed to the Undisclosed-Podcast. […]

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402 – Apple Watch Review From A Fitness Tracking Perspective

April 29, 2015

In this episode of Podcast Answer Man, I give my full review of the Apple Watch after having it for nearly one full week. Find out what I am absolutely in love with this device. Keep in mind, I purchased the Apple watch as a fitness tracking device first and foremost. I used to be […]

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401 – Custom Podcast Theme Songs with Todd & Emily from Gifty Song

April 23, 2015

In this episode of Podcast Answer Man, I share an amazing new resource for securing a custom theme song made just for your podcast. I first heard of Todd & Emily Marriott, from Gifty Song, after they had created a custom theme song for my friend Dan Miller. After hearing it a few times, I […]

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400 – Advice For Creating Your Own Mastermind Group

April 16, 2015

I always love celebrating big milestones. I am excited to present this 400th episode of Podcast Answer Man. For this special occasion, I wanted to share the one thing that I believe can bring about the greatest potential for taking your business and/or your life to the next level. I’ve talked, many times, in the […]

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Las Vegas – Podcast Answer Man Community Meetup

April 12, 2015

I’m hosting a private, meetup for members of the Podcast Answer Man community who will be attending New Media Expo 2015. Who is invited to attend this event? Those who have listened to any of the podcasts that I have produced over the years. Those who have gone through any of the free tutorials on my […]

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399 – A New Shift In Priorities

April 9, 2015

For the past several years, I’ve made it a practice to always keep a list, available in plain site, of the top five to ten priorities of my business pursuits. This list is always ranked with the highest priority at the top. When committing things to my calendar, I always attempt to find a way […]

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398 – Meerkat Vs Periscope

April 4, 2015

In this episode, I share my thoughts on the new update to Meerkat as well as my thoughts on Twitter’s new Periscope app for live streaming to your audience. I also share my thoughts on the new “Becoming Steve Jobs” biography, my experience at Social Media Marketing World 2015 and the fact that Twitter now […]

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397 – The Return of the Double Ender – Skype Everywhere – YouTube Cards – And Much More!

March 23, 2015

A Future Where Skype Is Everywhere? The Verge recently reported on Microsoft’s vision for the future of Skype, saying.. “Microsoft only just launched a preview of Skype for Business, but it’s already preparing for the future. In a new vision video released today, the software maker’s message is a clear one: it’s just the beginning. […]

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396 – Live Streaming With Meerkat & Nine Income Streams To Consider For Your Online Business

March 12, 2015

Live Streaming With Meerkat I start this week’s episode talking about the new Meerkat Live Streaming application that is available for iPhone users. The ability to stream live video from your phone is not new. In fact, it’s been possible with Ustream for many years. However, this new app does make it easier than any […]

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395 Snoop Dogg Taking Podcasting Further Into The Mainstream

March 7, 2015

Snoop Doggs’ Double G News Podcast I open this week’s podcast sharing my thoughts on why Snoop Dogg’s recently launched podcast will be great for podcasting, overall. I also share success tips that can be pulled from the most recent two episodes that he published.     Facebook Page owners may see a drop in […]

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394 How Ijeoma Eleazu Found Her Voice In The World of Podcasting

February 28, 2015

The Inspiring Podcast Journey of Ijeoma Eleazu In this week’s episode, I share the story of how Ijeoma Eleazu came to find her voice in the podcasting world. Ijeoma is a clinical pharmacist who had gone through the May 2013 session of my Podcasting A to Z training course. Like many students, Ijeoma was not […]

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393 Podcast Hijacking on YouTube & Shows I’m Subscribed To

February 19, 2015

What shows I am subscribed to… A few weeks ago, my friend, Ray Edwards, did a podcast episode where he listed the podcasts that he is subscribed to. This inspired me to share the list of shows that I am currently subscribed to and to also provide the reason why I am motivated to listen […]

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392 Where To Find Fresh New Content For Your Podcast – And An Interview with 91.7 WVXU

February 11, 2015

Local Media Coverage I was honored to receive a significant amount of local media coverage recently. I was featured in the February edition of Cincinnati Magazine in a story written by Dave Ghose titled “The Voice of Pod.” As a result of that article, I was invited to be a guest on 91.7 WVXU’s Cincinnati […]

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391 Six Reasons Why You Should Attend A Conference

February 6, 2015

In this episode of Podcast Answer Man, I share six reasons why I think that attending a conference this year can help take your personal brand and/or your business to the next level. I also share the conferences that I will be attending this year and try to help you understand the value that each […]

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390 Are You So Busy Building Your Business That You Don’t Have Time To Work On Building You?

January 23, 2015

Are your business pursuits keeping you from living the healthy lifestyle you desire? If so, you are not alone. I am a recovering workaholic. When I went into business for myself, building my business from the ground up, I worked a minimum of 14 hours per day, seven days a week, without a single day […]

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389 When Social Media Strategies Clash & Thoughts On When Someone Tells You That You Don’t Have Credibility

January 15, 2015

Thoughts On When Someone Tells You That You Don’t Have Credibility I recently had someone post a comment on episode 388 that said… “I’ve been following your Dayone Journaling. One thing is clear you’re not a health and fitness expert, not even close…” and “You’re pawning yourself off as legit in Health and Fitness when […]

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